Adidas, College Football Playoff Execs Headline Niagara University Summit
When Jeremy Darlow was in college, he set a goal to be the head of brand marketing for football at Adidas or Nike. It was a lofty ambition, for sure, but one that he has since realized, as he’s now the director of brand marketing for Adidas.
Less than a year after Gina Lehe was named senior director of communications and brand management for the College Football Playoff, she helped stage the first-ever CFP national championship game. It was a monumental undertaking for the organization, and one for which Lehe played a significant role in bringing to fruition.
Darlow and Lehe headline a who’s who list of industrious industry experts from amateur, intercollegiate and professional sport participating in Niagara University’s Sport, Recreation & Tourism Summit on Feb. 25.
The keynote speakers – Darlow, Lehe and University at Buffalo athletic director Allen Greene – and panel members possess a wealth of experience in marketing and brand management, media relations, communication and digital content, intercollegiate athletics, and sport events and tourism.