Niagara University Brand Guide

In Announcements, by , on November 30th, 2021

It is important for the campus community to be consistent about our brand identity. Building a positive perception helps to increase student success, and ultimately the value of an NU degree. The Office of Enrollment Marketing has created an official university brand guide to help members of our campus community adhere to a consistent brand identity.

This brand guide can be used to create materials including, but not limited to:

  • Brochures
  • Flyers
  • Annual reports
  • Publications
  • Official websites
  • Newsletters
  • Print and broadcast advertising
  • Promotional videos
  • Stationery business cards
  • Banners and posters
  • Indoor and outdoor signage
  • Promotional items
  • Merchandise
  • Posting on social media

The brand guide provides guidance on proper use of voice and tone, university logos, design elements, other guides, and requesting materials. Included are also our designated university colors, official typefaces, and email signature formatting.

When requesting materials, the print request form can be accessed here, and the design request form can be accessed here.

We ask that all members of our campus community abide by these guidelines. The brand guide can be accessed here.