Niagara University Launches ‘Powerful’ New Branding Campaign
A powerful new brand message has been unveiled by Niagara University.
The Lewiston-based institution has begun using the tagline, “The Power of Niagara University,” to crystallize the immense potential that it offers to students, alumni and members of the community.
The new messaging was developed through a collaborative, yearlong brand initiative, and is built on strengths of the university outlined in the process by students, alumni, faculty, staff and administration, as well as individuals in the community.
“Niagara University is an incredibly strong institution and that strength was validated through comprehensive analysis and research. The research identified a Niagara education as a tremendous return on investment due to excellent academic programs, close relationships with faculty and remarkable career placement rates,” said the Rev. James J. Maher, C.M., president of Niagara University. “At the same time, we have outlined some aspirational goals that will help us unleash the full power of positive change that we can have on our students and alumni, as well as in the community and around the world.”