Niagara University Marketing Students Learn Ins and Outs of Private Label Industry

In Announcements, by , on December 5th, 2017

Seven Niagara University marketing students were selected to attend the Private Label Manufacturing Association Trade Show, held Nov. 11-14, 2017, in Chicago. Niagara University was one of only 10 schools nationwide chosen to participate in the show as part of the PLMA’s university outreach program.

The students were introduced to the private label industry during classes that were held on the first two days of the show. On the third day, the students shadowed company executives in trade booths to experience the business from the manufacturers’ perspective. They spent their last day on the trade floor with executives from retailers including Seneca Foods, DeListra, Trilliant, Reynolds,, Box-com, and Wegmans, during which they observed meetings and negotiations with manufacturers. They were also able to sample new products from around the world.

Click here for more on the students’ experience in Chicago.